When compared with the results of the 2018 Planner Sourcing Report, 16% said that they organised 20 or more meetings per year.
50% also said that attendance at meetings had increased. 69% of planners said they manage 11 or more events per year. Event planner behaviourīefore Coronavirus hit, planners were getting busier. The 2019 Planner Sourcing Report found that planners expected budgets were likely to increase, not only for events in general but for food and beverage, venue services and client entertainment. More countries were investing in events and conferences outside of their own country, despite uncertainties connected to Brexit and GDPR. Overall MICE spend was increasing in Europe, according to American Express. What’s more they’re happening as we speak, so get reading and learn how you can adapt to new regulations and requirements, increase brand recognition, guest experience and planner satisfaction! What did the future of MICE Business look like before the pandemic? Spend 
That’s why we’ve put together this list of 9 trends shaping the future of MICE business, after the pandemic. It’s easier said than done, though, and ninja-like adaptation is difficult no matter the industry. They also need to adapt to the changing times to ensure event planners feel comfortable enough to host events in their hotel space. Now, hoteliers need to ensure they remain nimble and react to trends as they emerge. Before the Coronavirus pandemic, MICE business in Europe and the future of MICE business was, understandably, very different.
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